Growth Marketer

About Enrola

Enrola is an early-stage start-up on a mission to help people find and enrol in the best education for their needs and circumstances. 

We’ve been hard at work building our course advisor platform, which allows users to get personalised course recommendations, easily compare their best options, and apply to enrol online. In less than six months since Enrola has been live, we’ve seen strong traction with both students and education providers, and we are well on our way to finding product-market fit.

Yet, there’s so much more to do, and we’re growing our team to make it happen. 

Enrola is a remote-first team: all of our team members work remotely and are currently distributed throughout Australia. We embrace the advantages of being an all-remote company and have established clear ways of working that are core to our values.

Speaking of values, while we hold many, we emphasise six practical values that reflect our priorities: (1) deliver results, (2) be transparent, (3) take ownership, (4) iterate fast, (5) do more with less, and (6) foster inclusion and diversity. 

As a small team, we’re keen to grow with people who share our values and ways of working.

About The Role

We are seeking an exceptional Growth Marketer to join our team as one of our first employees. This role is crucial in driving our growth through innovative and data-driven strategies, including growth hacking techniques. If you're proactive, creative, and have a strong focus on search marketing with a knack for optimising conversions, we want you on our team.

Key Responsibilities:

  • Develop and execute strategies across paid and organic search, social media, and other digital channels to attract and convert high-quality leads.
  • Create compelling content for different marketing channels (e.g., blog posts, videos, social media posts).
  • Analyse and report on campaign performance, using data and A/B testing to drive continuous improvement.
  • Collaborate with product and tech teams to optimise user experience and conversion rates.
  • Innovate and experiment with new growth strategies and tactics.

It’s a great opportunity for someone looking to step into a leadership role where your work will make a real impact on the business.

Core Requirements

  • Experience: 3-5 years in growth marketing (B2C) with a strong focus on search (both paid and organic) and ideally Google Ads certification.
  • Growth Hacking: Skilled in using growth hacking techniques to rapidly test and implement marketing strategies.
  • Analytics Tools: Proficiency with Google Analytics, Mixpanel, or similar tools.
  • Marketing Funnels: Strong understanding of marketing funnels and lead nurturing.
  • Proactive & Collaborative: Excellent communication skills, self-starter attitude, and ability to work independently and as part of a team.
  • Performance Marketing: Experience in running performance marketing campaigns on various platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads).
  • Content Creation: Ability to create compelling content for different marketing channels (e.g., blog posts, videos, social media posts).

Nice To Have

  • If you have used Hubspot (or similar) before, this would be a bonus!
  • While search and growth hacking are non negotiables, working knowledge of other marketing tactics, including email marketing, paid and organic social, marketing automation are all advantageous.
  • Understanding of ecommerce marketing strategies and tactics.
  • Experience working for a start-up/fast-growing company.
  • Experience working in a remote-first environment.

Why You Should Join Us!

There are so many great reasons to join us! But here are some of the top reasons that might make us stand-out from the pack:

  • Make a Real Impact: As one of our first employees, your work will truly matter and directly shape our company's future. You'll see the tangible results of your efforts and know that your contributions are not just noticed, but celebrated.
  • Remote-First Work Environment: Do you thrive in a remote-first work environment? All of our staff work remotely and are currently distributed around Australia. We have a strong remote-first work culture and are hiring nationally and internationally.
  • Flexible Working Hours:  We’re very open and flexible to discussing what work schedule works for you. This includes the option to work part-time or reduced hours. Whilst we’re flexible about what your work schedule will be, we do expect a level of consistency once the schedule is agreed.
  • Compensation: Base salary of $110-125k, depending on experience + super + a slice of equity (options) in the company.

Interested?

Do you want to apply or find out more? Email us at: careers@enrola.com.au

Your email should include:

  • Your CV (ideally in pdf format).
  • The role you are applying for.
  • A short (1 or 2 paragraphs max) and informal introduction to yourself.

An actual human being will read your email and CV and get back to you with next steps.